Legal

Terms of service

What the service does, what it explicitly does not promise, and how the money works.

Version 1.0 · Last updated January 2026

1. Who you're contracting with

These terms are between you and [legal entity name], [registered address], company number [registration number] ("BookPilot", "we"). Using the service means you accept them.

2. What the service is

BookPilot AI analyses a book you provide, proposes reader personas and marketing angles, writes advertising copy and creative briefs, helps you build advertising campaigns, and reports on their performance using data from the accounts you connect.

3. What the service is not

• It is not a guarantee of sales. Advertising results depend on your book, your market, your price, your cover, the season and the platform's auction. Nothing in the product or its marketing is a promise of revenue, and any figure it shows you is either your own data or an estimate labelled as one.
• It does not spend your money. You connect your own ad account, the platform bills you directly, and campaigns are created paused. Nothing spends until you launch it. BookPilot never raises a budget on its own.
• It cannot read your Amazon sales. Amazon does not report per-ad sales to third-party tools. Where you have an eligible Amazon Attribution account, its data can be imported and is reported separately from sales tracked on your own website.
• It is not legal, tax or financial advice.

4. Your account

Keep your credentials to yourself and tell us promptly at [support email] if you think someone else has them. You are responsible for what happens under your account. One account is for one person or one organisation; Publisher plans include named team members.

5. Your content, and who owns what

Your book, your description, your sample text and your cover remain yours. You grant us the licence we need to run the service on them — to store them, send them to our AI provider for generation, and display the results back to you. Nothing more.

The marketing material BookPilot generates for you is yours to use, including commercially. We make no claim over it. Note that AI-generated text may not attract copyright protection in every jurisdiction, and that similar output can be generated for someone else.

You confirm that you have the rights to everything you upload.

6. Acceptable use

You agree not to use BookPilot to:

• advertise content you do not have the rights to;
• create advertising that is deceptive, that fabricates reviews, endorsements, awards or sales figures, or that makes guaranteed-outcome claims;
• target people on the basis of protected characteristics;
• promote illegal goods or services, or material that breaches an ad platform's policies;
• attempt to extract our prompts, circumvent rate limits or usage allowances, or access another customer's data.

The AI is instructed to refuse the first three of these. If you edit its output to add a claim it declined to make, that claim is yours and so is the responsibility for it. You remain responsible for every ad you publish, including compliance with the advertising platform's own policies and with consumer law where your readers are.

7. Plans, credits and payment

• Plans are billed monthly in advance through Stripe. Prices exclude VAT, which is added where applicable.
• AI credits reset each billing period and do not carry over.
• An operation is charged when it succeeds. If a generation fails, its credits are returned automatically.
• Cancel at any time; your plan runs to the end of the period you've paid for.
• Statutory withdrawal rights for consumers in the EU/UK apply. Because the service is digital content supplied immediately, the withdrawal right ends once you have used AI credits — you agree to that when you start.
• We may change prices with 30 days notice. Your current period is not affected.

8. Availability

We aim for a reliable service but do not promise uninterrupted availability, and features that depend on a third party — an ad platform's API, the AI provider — can be unavailable for reasons outside our control. Where such a dependency is unavailable, the product says so rather than producing a result that looks real.

9. Liability

Nothing here limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited — including your non-waivable statutory rights as a consumer. Subject to that, we are not liable for lost profits, lost sales, lost advertising spend or lost data, and our total liability in any twelve-month period is limited to the fees you paid us in that period.

In particular, we are not liable for what an advertising platform charges you, for the performance of any campaign, or for a decision you take on the basis of a recommendation. The recommendations are advisory; the decisions are yours.

10. Ending the agreement

You can stop at any time by cancelling in Billing or deleting your account in Settings. We may suspend or end an account that breaches section 6, giving you notice and a chance to put it right unless the breach makes that inappropriate. On termination you can export your data; after deletion we cannot recover it.

11. Law and disputes

These terms are governed by the law of [governing law], and the courts of [jurisdiction] have jurisdiction. If you are a consumer, you keep the protection of the mandatory law of your own country of residence.

12. Changes to these terms

We'll give you 30 days notice in the app before a material change takes effect. If you don't accept it, you can cancel before it does.